Influential American publisher and Time-Life creator Henry R. Luce once said “Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.” Sentiments I believe are true now more than ever, in an age of instant news and information.
At a personal or individual level, one must exercise foresight in the creation and maintenance of their social media or networking content. Here is an interesting article on the effects the online information people are sharing(like photos on Facebook) is having on potential employment opportunities. There is clear evidence to support that employers are considering an individuals “online image” in the employment process. Most notably that if you have a strong online presence and good reputation it can have major positive implications in the hiring process. Simply exercising a certain degree of foresight before posting things online can go a long way.
Essentially the same principles can be applied within an organizational or corporate context. Everything the business posts or endorses online should be in line with their mission and vision. Unfortunately this calls for a degree of oversight on employees who directly represent the company, for fear of situations like the one outlined in this blog post by Peter Shankman. There should be an agreed understanding between the employer and employees as to what is acceptable online.
I’m not saying that you should be afraid to be yourself online but rather in generating any online content consider what message it really sends about you. Now with this said, i’d like to share a little online content myself and spotlight a local Reno hip-hop group called New Age. Check out their music and support your local artists.