Monthly Archives: November 2011

As Google As It Gets

Standard

In case you’ve been living under a rock for the last 50 years, there’s a little company known as Google that’s been changing the way the world uses the internet and constantly expanding its services seemingly by the second. Having just recently thrown its hat into the ring of available social media/networking sites. I wanted to take a look at the service Google became known for and what exactly it is that happens when you use Google’s search engine. Even though Google is somewhat secretive about the whole process.

I mean how in the world would someone find this blog when i’m done writing it? How does Google decide what information goes to the top of their searches? What do they consider relevant or reliable search results?  There’s so many questions that arise in relation to the way Google works it occurred to me…

What better place to find information on Google than Google!

This video is included in Google’s about section and attempts to relay just exactly what it is that happens when you search something on their site. As is this quote, “Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it.”

But just in case the video straight from Google’s about section wasn’t enough!! Below I’ve included a cool infographic I came across with additional information about how a Google search works! I would love to know how everyone uses Google and its many applications. Thoughts about this colossal search engine and its future. Feel free to share anything relative to this discussion and if your not sure where to start, Google it!

Advertisements

The Black Dawn

Standard

With this year’s “Black Friday” just having come and passed I think it’s safe to say the love for this kind of consumerism is alive and well. I work two jobs in the retail industry and spent eight hours dealing the with hustle and bustle of people clamoring to save a few dollars.

Wondering all the while, is it really worth it? Do the savings justify the irrationality of individual’s actions? How has “Black Friday” changed since its inception into American culture? Pretty much a ton of questions about the people who partake in the festivities, corporations offering the savings, and almost anything relative to this ridiculousness.

Although, not everyone is a fan, with the advent of social media/networking there are individuals who are strongly outspoken against the hysteria this event entails and tracking the places or stuff consumers are purchasing has become easier than ever. Online shopping and other internet consumer-to-consumer corporations like eBay have also reshaped and restructured this yearly “event” in numerous ways for both the better and the worse.

All of this made me curious to find some interesting statistics on” Black Friday,” so here’s a link to a HubSpot blog with this in mind. In addition to these statistics, below is an infographic with some more fascinating information on the strangest day of the year.

I would love to know what anyone else thinks about anything here and “Black Friday” in general. Please feel free to share your comments, questions, or concerns.

Close Encounters of the Online Kind

Standard

An interesting and increasingly effective online business model or strategy is that of online fantasy sports. Somewhat ludicrously, I can’t attest to the appeal of fantasy sports as I am currently partaking in five fantasy football leagues. A few of which are admittedly for a small of sum of money. But to begin here’s a blog post on the history of fantasy sports and it’s adoption by sports journalists. 

So what exactly is it about fantasy sports that makes them increasingly relevant? What are their online marketing or techniques for success? Do you think it’s possible to manipulate their models for your own organization’s or individual success? Are their other successful online strategies I should be researching?

Fantasy sports seemingly offers a unique blend of offline and online application in certain circles. Assuming you do a live draft with friends and regularly discuss the leagues goings-on but also manage your squad on one of the many online fantasy sports services like ESPN or Yahoo. Furthermore, fantasy sports capitalizes on the mobile market as well as the numerous social media/networking avenues and continues to strive to be more user friendly. Fantasy sports services also continue to find ways to expand their services and offer complementary products like insights you can purchase from “fantasy experts” on how to manage your squad.

Below is an interesting infographic with a little information on the economics of fantasy sports and some surprising figures associated with the profitability or spending on fantasy sports and sports sites. Certainly in assessing the approach of other successful online business models like fantasy sports, there are online marketing tactics or online  techniques that can be applied to your own organization’s success or personal branding. Don’t be afraid to research and analyze profitable online markets as a means of  adapting to the changing modern business climate.

Reno/Sparks Confidential

Standard

Having been born and raised in the “Silver State”, its safe to say we’ve seen better years. Aside from the continued tough economic times and general hardships facing most Americans. Nevada has had to deal with numerous unexpected tragedies this past year. We’ve seen the untimely passing of countless individuals and i’d like to take the chance with this blog to reflect or offer my condolences and pay respects to these individuals or anyone dealing with the loss of their home or loved ones these holidays.

For anyone who reads this post, I hope that if only for a moment you have a reason to smile. “To live is to suffer, to survive is to find some meaning in the suffering. Rejoicing in our joy, not suffering over our suffering, makes someone a friend.” These are a few quotes from Friedrich Nietzsche that serve to convey my willingness in acting as a friend to anyone in this time of need. The cities of Reno/Sparks where I reside and for that matter the entirety of Nevada should attempt to pick each other up on its shoulders.  Increasingly random acts of kindness throughout the state may be just what the doctor ordered.

So if you live in the state of Nevada, don’t be afraid to show a little compassion for your neighbors and fellow residents because you never know what they’re going through. As a”battle born” state we should look to help each other battle through these difficulties rather than going through it all alone. The gift that will keep on giving this holiday will be respect and understanding for one another. Once more, my prayers, thoughts, and feelings go out to anyone who has been affected by these tragedies and my new year’s wish will be that my state has a better year!

The Good, The Bad, and The Unstoppable

Standard

The eventuality of technology is evolution regardless of how you look at it, it’s unstoppable. So while even though this may be old news to some degree or something that has continued to evolve into an increasingly complex problem that begs and even more complex solution.  Illegal music downloading or P2P file sharing are only a few examples of countless obstacles facing modern businesses with advent and development of new forms of file sharing.

Here’s a blog post I found interesting about whether or not downloads are really killing the music industry or if its actually something else. Although, in the interest of presenting this information in an unbiased way. Here’s more information on music piracy directly from the RIAA or The Recording Industry Association of America or the major music companies.

Obviously it’s a matter of opinion as to where you stand on this issue but it’s good to gather as much information as you can before formulating this opinion. Including anything you can find regarding currently pending/recently passed legislation or laws in the works to change the make-up of the internet or online access. For example the Protect IPA act or SOPA (Stop Online Piracy Act) and how such legislation may change/restructure the future of online sharing or for the specific nature of this post, P2P sharing and illegal music downloading.

Personally, I believe these obstacles are a necessary evil for such industries or businesses to face. In order to genuinely improve or progress the quality, relevancy, and practicality of the product or products they produce. As it is with evolution; “only the strong will survive.” Not to mention, there are a formidable amount of dangers facing indivuals who partake in piracy. Such as the potential for viruses or trojans and the like. The  risk of being caught and punished by some governing body if on a large enough scale. Poor quality files and intentionally mislabeled files to gain downloads or increase interest.

Industries and organizations should be obligated to manipulate the make-up of their business model and methods or techniques for producing profits in response to changes and a volatile economy. Rather than being able to manipulate the make-up of the legislation or laws effecting online access or the internet. Consumers should be allowed to use their available resources to the fullest extent in obtaining a company’s product or products. Their job is to sell it too them.

I’d love to know what anyone thinks? Potential solutions? Questions for me? Concerns and comments are encouraged, please keep the conversation moving.

Thank You for Inforgraphicing

Standard

An interesting trend in online information sharing or social/media networking is the increasing relevance of infograhpics. Infographics are a unique way of visualizing data that blends visual devices with informational elements and other such individual style elements.

There is even some evidence that suggest they can be a powerful tool for search engine optimization(SEO) in the social media world. Personally, I find them to be a nifty little device to drive curiosity or conversation about a topic, brand, or whatever given the unusual blend of visual and informational elements. This can be effective in helping people commit the information to memory or wanting to share the “cooler” infographics with others.

Conceptualizing in this way may also give the creator a deeper understanding of the information and develop a distinctive vision of how they want to convey the information.

I mean if a pictures worth a thousand words, whats a picture with loads of words and information worth? Please let me know what you think about infographics. It will be interesting to see how they may develop going forward and their potential uses.

In the interest of attempting to visualize these thoughts, here’s a cool infographic of infographics. Try utilizing them for yourself and find cool or interesting ways to visualize your data!

Sex, Lies, and Viral Videos

Standard

One of the classes I’m taking this semester at the University of Nevada, Reno is Management 491. A “social business” or rather social media and social networking class. We have had regular guest speakers come in and share their personal stories of success using various aspects of social media/networking.

Most recently a man by the name of Ron Bell, who is a local Reno/Tahoe Realtor who has grown his own business exponentially using social media techniques.  His emphasis was on the use of viral videos or YouTube marketing as a means of generating new customers. He even started a group known as the Reno Social Media Group. They are an internet and social media marketing team implementing social media for businesses of all levels. Who uses social media and networking with organic SEO to strive for first page search results and customer interaction.

Please check out some of these interesting facts or statistics you may not have known about YouTube as well! Viral videos and YouTube are continuing to grow at an exponential rate and the amount of time the average user spends watching them is staggering.

Not only can YouTube and viral videos be an essential driving force for your business or organization but you can easily find a unique way to use it to your own advantage or for personal branding as well.

Below is an interesting YouTube video from a website known as Socialnomics about the return on investment from social media for most business. Again there are some extremely interesting stats and figures!