Tag Archives: Web Strategy

As Google As It Gets

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In case you’ve been living under a rock for the last 50 years, there’s a little company known as Google that’s been changing the way the world uses the internet and constantly expanding its services seemingly by the second. Having just recently thrown its hat into the ring of available social media/networking sites. I wanted to take a look at the service Google became known for and what exactly it is that happens when you use Google’s search engine. Even though Google is somewhat secretive about the whole process.

I mean how in the world would someone find this blog when i’m done writing it? How does Google decide what information goes to the top of their searches? What do they consider relevant or reliable search results?  There’s so many questions that arise in relation to the way Google works it occurred to me…

What better place to find information on Google than Google!

This video is included in Google’s about section and attempts to relay just exactly what it is that happens when you search something on their site. As is this quote, “Search is how Google began, and it’s still at the heart of what we do today. We devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it.”

But just in case the video straight from Google’s about section wasn’t enough!! Below I’ve included a cool infographic I came across with additional information about how a Google search works! I would love to know how everyone uses Google and its many applications. Thoughts about this colossal search engine and its future. Feel free to share anything relative to this discussion and if your not sure where to start, Google it!

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The Black Dawn

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With this year’s “Black Friday” just having come and passed I think it’s safe to say the love for this kind of consumerism is alive and well. I work two jobs in the retail industry and spent eight hours dealing the with hustle and bustle of people clamoring to save a few dollars.

Wondering all the while, is it really worth it? Do the savings justify the irrationality of individual’s actions? How has “Black Friday” changed since its inception into American culture? Pretty much a ton of questions about the people who partake in the festivities, corporations offering the savings, and almost anything relative to this ridiculousness.

Although, not everyone is a fan, with the advent of social media/networking there are individuals who are strongly outspoken against the hysteria this event entails and tracking the places or stuff consumers are purchasing has become easier than ever. Online shopping and other internet consumer-to-consumer corporations like eBay have also reshaped and restructured this yearly “event” in numerous ways for both the better and the worse.

All of this made me curious to find some interesting statistics on” Black Friday,” so here’s a link to a HubSpot blog with this in mind. In addition to these statistics, below is an infographic with some more fascinating information on the strangest day of the year.

I would love to know what anyone else thinks about anything here and “Black Friday” in general. Please feel free to share your comments, questions, or concerns.

Close Encounters of the Online Kind

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An interesting and increasingly effective online business model or strategy is that of online fantasy sports. Somewhat ludicrously, I can’t attest to the appeal of fantasy sports as I am currently partaking in five fantasy football leagues. A few of which are admittedly for a small of sum of money. But to begin here’s a blog post on the history of fantasy sports and it’s adoption by sports journalists. 

So what exactly is it about fantasy sports that makes them increasingly relevant? What are their online marketing or techniques for success? Do you think it’s possible to manipulate their models for your own organization’s or individual success? Are their other successful online strategies I should be researching?

Fantasy sports seemingly offers a unique blend of offline and online application in certain circles. Assuming you do a live draft with friends and regularly discuss the leagues goings-on but also manage your squad on one of the many online fantasy sports services like ESPN or Yahoo. Furthermore, fantasy sports capitalizes on the mobile market as well as the numerous social media/networking avenues and continues to strive to be more user friendly. Fantasy sports services also continue to find ways to expand their services and offer complementary products like insights you can purchase from “fantasy experts” on how to manage your squad.

Below is an interesting infographic with a little information on the economics of fantasy sports and some surprising figures associated with the profitability or spending on fantasy sports and sports sites. Certainly in assessing the approach of other successful online business models like fantasy sports, there are online marketing tactics or online  techniques that can be applied to your own organization’s success or personal branding. Don’t be afraid to research and analyze profitable online markets as a means of  adapting to the changing modern business climate.

Thank You for Inforgraphicing

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An interesting trend in online information sharing or social/media networking is the increasing relevance of infograhpics. Infographics are a unique way of visualizing data that blends visual devices with informational elements and other such individual style elements.

There is even some evidence that suggest they can be a powerful tool for search engine optimization(SEO) in the social media world. Personally, I find them to be a nifty little device to drive curiosity or conversation about a topic, brand, or whatever given the unusual blend of visual and informational elements. This can be effective in helping people commit the information to memory or wanting to share the “cooler” infographics with others.

Conceptualizing in this way may also give the creator a deeper understanding of the information and develop a distinctive vision of how they want to convey the information.

I mean if a pictures worth a thousand words, whats a picture with loads of words and information worth? Please let me know what you think about infographics. It will be interesting to see how they may develop going forward and their potential uses.

In the interest of attempting to visualize these thoughts, here’s a cool infographic of infographics. Try utilizing them for yourself and find cool or interesting ways to visualize your data!

Sex, Lies, and Viral Videos

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One of the classes I’m taking this semester at the University of Nevada, Reno is Management 491. A “social business” or rather social media and social networking class. We have had regular guest speakers come in and share their personal stories of success using various aspects of social media/networking.

Most recently a man by the name of Ron Bell, who is a local Reno/Tahoe Realtor who has grown his own business exponentially using social media techniques.  His emphasis was on the use of viral videos or YouTube marketing as a means of generating new customers. He even started a group known as the Reno Social Media Group. They are an internet and social media marketing team implementing social media for businesses of all levels. Who uses social media and networking with organic SEO to strive for first page search results and customer interaction.

Please check out some of these interesting facts or statistics you may not have known about YouTube as well! Viral videos and YouTube are continuing to grow at an exponential rate and the amount of time the average user spends watching them is staggering.

Not only can YouTube and viral videos be an essential driving force for your business or organization but you can easily find a unique way to use it to your own advantage or for personal branding as well.

Below is an interesting YouTube video from a website known as Socialnomics about the return on investment from social media for most business. Again there are some extremely interesting stats and figures!

Breakfast at Epiphanies

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“I never think of myself as an icon. What is in other people’s minds is not in my mind. I just do my thing.” Words to live by, or in this case blog by, from the one and only Audrey Hepburn.

After a series of recent events involving the deactivation of this very blog for an issue regarding a questionable link. The sudden realization or meaning behind this blog became more clear to me than ever. As this blog began for personal branding  or to create something of an online presence for myself. There must then be some blogs generated and created entirely from the mind of Joshua Tyler Burkhardt. No more or less and no links or videos that involve the thoughts, opinions, and concerns of others.  This may be somewhat selfish but blogging already seems somewhat self indulgent.

So with this in mind, I promise to hereby occasional create posts that are free of any content other than my own. I believe this will add a new level of personality to the blog and give the readers a better sense of who I am. However, I am open to suggestions or questions and am willing to give my own insights on a variety of fields of interest if called upon.

For example, I’ll share with you something interesting  I’ve come across and sure it’s not a for leaf clover but I hope it brings you some luck…

(P.S. I do realize there is a bit of irony in opening a blog of this nature with a quote from someone else.)

The Silence of the Spams

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Traditionally the word SPAM might evoke jokes and urban legends about mystery meat and the nature of a certain food product. However, the word has begun to take on a whole new meaning within the framework of social media, networking, and our general online use. Here’s an infographic to help shed a bit of light on the history of everyone’s favorite unsolicited messages:

Now more than ever one must be vigilant and constantly on guard against potential online threats to security. As the forms of social media or networking and the numerous ways we communicate and share content online continue to evolve. The techniques to manipulate or undermine our privacy and steal valuable personal information seemingly develop simultaneously. There are a number of websites on google that provide various avenues to complain about frauds or scams online if you think you have been the victim of one or become aware of one’s existence. There is also a pool of valuable information related to the topic.

A service known as the internet crime’s complaint center releases regular scam alerts to online users about recent cyber crime trends and new twists to previously existing cyber scams. In a recent report they discuss the existence of a traffic ticket spam that’s been trending. Here’s a link to the article and a quote about the traffic ticket spam; “The IC3 has received over 70 complaints since July 2011 reporting fraudulent e-mails claiming the recipient had been issued a traffic ticket. The spam, which spoofed a nyc.gov e-mail address, claimed to be from the New York State Police (NYSP). Complainants, throughout the U.S. and internationally, reported that the e-mail indicated a traffic ticket had been issued against them as a result of a moving violation.” Merely one example that supports the idea of SPAM and online scams coming in almost all shapes or sizes and how they are becoming increasingly better at disguising themselves as harmless or even faking authority or purpose!!

Sure their annoying but is SPAM actually becoming something of a detriment to our environment? What do you think? Please share with me your thoughts on this second infographic: